Kirk Conradsen posted an update 11 months ago
365 Days of Exposure
It is well known that providing a promotional calendar for your customers is a good approach to keep your brand outside in front of people for an entire year. All things considered, people need a calendar. In fact, a lot of people need more than the usual (one to the kitchen, one to the bedroom, one for the office, etc.). And individuals consult their calendars repeatedly throughout the year. Compare that with the exposure you will get with an increase of typical advertising that’s read once then thrown away!
Like a designer with target calendars, I’ve helped hundreds of clients produce calendars and seen upfront what a great marketing piece a well-produced, custom calendar could be. I’ve also seen the way it is effective prepare yourself and discover a printer early in the procedure.
Customize it for Greater Impact
While there are several promotional product suppliers that will sell a pre-printed calendar together with your logo over-printed towards the bottom, opt for creating your own completely customized calendar. A custom printed calendar will surely cost more than its pre-printed cousin, but you will make it appeal a lot more directly to your web visitors. You may choose calendar images that highlight your product or service, your neighborhood, or your customers’ interests. A calendar that tells an account about your company, that shows off the personality of the employees, or that depicts your company’s involvement in the neighborhood holds a lot more intrinsic appeal on your customers compared to a generic calendar with pretty pictures.
Not long ago i worked with a local credit union from the Pacific Northwest to assist them create a customized calendar. They decided that while an individual might appreciate a pre-printed calendar with scenic photos, they’d haven’t any special reason to remember or consider who gave it to them. Instead the credit union held an image contest among the members using the theme of scenery inside the Pacific Northwest. They publicized the competition in the year and generated considerable enthusiasm for that project well before the calendar being printed. They received a large number of entries, and we produced a completely stunning calendar that made the bank and its particular customers feel proud. From both a pleasing plus a marketing standpoint, the work would have been a total win-win.
Make sure you remember those Dates!
The loan union example also highlights another custom calendar printing advantage. Because all of the calendar may be customized, these were capable to include inside calendar dates not simply standard holidays and also every factor of the finance union’s as well as the local community’s schedule. Bank holidays and early closings as well as events in your area were all marked throughout every season. This may cause the calendar not just a beautiful marketing piece but additionally a tremendously useful tool for your customers, definitely another reason why to set it on your wall.
Three Steps to Successful Calendar Printing Project
While it is certainly possible to start up a calendar project December 1st and obtain the finished product before Christmas, if you do not happen to have a collection of images all ready to attend the printer, you may be have to additional time . Determined by when you really need to own calendars at your fingertips and so on your process for collecting images, you may need to start worrying as early as February or March.
The first step: Discover a Calendar Printer
Yes, and before you talk to your boss, it feels right to consider a great calendar printer. You might be able to work with your local print shop for this project, but then you will be better off finding a printer that specializes in high-quality, full-color calendars. Ensure you find a printer whom you can contact the device and meet with! Will the printer be able to answer questions and show you from the project from start to finish? If not, then keep looking. A great calendar printer will ensure that you understand all of the steps that are mixed up in project to ensure that there aren’t any surprises as you go along.
Make sure you interrogate prospective printers thoroughly. Ask for prices and turn-around times. What is in the price? Any kind of artwork, set-up, or finishing charges which are not contained in the quoted price? Could be the printer expecting finished, print-ready artwork, or will they handle the style for you? Are they going to customize their calendar designs to suit your needs? If so, perhaps there is yet another cost? Most of all, ask to get sample calendars to help you judge on your own the quality of the printing, the paper stock and also the design.
Step Two: Assemble your In-House Resources
At this point, you ought to have a good idea in the parameters for your project. The time has come to obtain management up to speed and pre-plan the details. Determine how many calendars you’ll need and generate a budget. The largest real question is what you will really use for artwork? After that be the theme from the calendar? Must you plan a picture or art contest? (Kids’ drawings come up with a popular calendar theme.) Are you gonna be using product photos? In that case, you may have an interior art department that will help to repurpose existing photos. Perhaps you have to employ a photographer (or partner with one in exchange for advertising in the calendar)?
Don’t forget the opposite aspects of the calendar. Are you about to highlight events or dates throughout every season? Will there be a logo and other information printed for the calendar page? Will the calendar include any extra pages (aside from the Yr) for which you should provide text or images? Front and rear covers? Your printer should currently have show you what’s required.
You’ll must begin a timeline. When do you want the calendars? How will be the calendars being distributed? At a conference or any other get together? Or perhaps inside the mail in time for Christmas? Be sure you know when you need to offer artwork for the printer to get your calendars back in time.
Third step: Collect Images and Date Information
Hopefully, in the first task, your printer filled you in about the file formats and resolutions necessary for photos, logos along with other information. Or even, wardrobe information and make sure which everybody that is providing artwork or other information for you is see-through on the is anticipated. The very last thing you would like would be to hand everything to the printer just in time in order to meet your deadline then turn out using a delay because half the photographs are too lower in resolution. If you do not discover how to judge the resolution, speak to your printer. As you become near to the point in places you have everything else but you’ll need, you may want to talk to your printer again, only to remember to be not leaving anything out. When you hand everything to the printer, they should be capable of taking over from there and generate a great, all-year marketing piece to you.
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